Isn’t it interesting how even some of the oldest marketing techniques are just as effective today as they were when first introduced years ago? It’s a concept such as marking an item at $99.99 instead of $100 or $1.99 and not $2.00. Just that one cent difference somehow makes the pricing seem moremarketing tips attractive.

“Buy one, get one free!” is also a tried and true approach to move more merchandise even though the price is artificially high enough in the first place to provide enough cash to  turn a profit. You don’t think a merchant can lose a dollar on every sale and expect to make it up in volume, right? Oh, and what about “Half off for a limited time only!” That particular phrase not only promotes a heavily discounted offer but you’d better hurry up or the offer will no longer be around!

In the world of real estate, there are other tried and true phrases and real estate investors who either build their flip from the ground up or buy an existing property, the catch-phrase, “We’ll pay all your closing costs!” still attracts a lot of attention. Should you try that the next time you’re ready to move an investment quickly?

Of course, this approach is probably only necessary when real estate isn’t moving as quickly as you’d like it to. When sellers are getting full price offers, or better, there’s little reason to incent. But as the seller, you have some flexibility because you get to decide what you will or will not accept from a buyer. Say you want to list one of your investment properties at $200,000 and after all expenses are deducted, you will net $75,000. If you elect to pay for $5,000 of the buyer’s closing costs, simply adjust the sales price to reflect the incentive from $200,000 to $205,000. Such a small adjustment to the sales price will have no impact on the appraised value, all things being equal.

If you’ve got your hands on a property that might not move as quickly as you’d like or an investment landed in your hands unannounced and it needs to be sold quickly, try one of the oldest real estate messages around.