investing in real estateWhich is more fun, looking for real estate deals on your own or having them brought to your door step? While both may be fun, certainly having potential investment opportunities presented to you by others is more efficient, right? Real estate investors that are new to the business won’t find others knocking on their doors daily with deals.

However, investors who have some tenure in the business do enjoy leads given to them by agents, scouts or simply friends and neighbors. How do you get your name in the public? How do you get prospective investment opportunities brought to you?

It’s marketing. Marketing is loosely defined as letting everyone know who you are, what you do and what you want. What are some ways to get your name out there?

Join a real estate investment club. Most every city or town has one and is a group of real estate investors and supporting cast who regularly meet and exchange leads, ideas and upcoming opportunities. Those who join and attend these meetings shake hands with local lenders, real estate agents and most importantly other real estate investors. Let everyone know who you are and what you do. Pass out cards, wear a name tag and let others know that you’re an active real estate investor open to all types of opportunities.

Get comfortable with social media such as Facebook, Twitter, Pinterest and LinkedIn. This is where the new marketing is taking shape and you want to be right in the middle of it. If you don’t yet have accounts with any social media applications, sign up and begin expanding your circle of influence. If you’re not comfortable or think you don’t have the time for it, hire someone who can manage your social media presence.

And finally, network, network, network. Let absolutely everyone know who you are and what you do. Friends, relatives, coworkers and business associates should be keenly aware of your presence. People absolutely must know your business and the only way for them to find out is starting your own marketing campaign. It’s easy to do, but you have to start.